motion to notion

Focus on Us — an awareness piece by Unlocking ADHD that reframes how we see ADHD. Through the lived experiences of individuals with ADHD, this initiative celebrates creativity, energy, and resilience, showing that what’s often seen as a challenge can also be a source of strength. This director’s cut features an AI-composed music score, where we explored how AI can be used as a creative tool to develop original, story-driven soundtracks. From mood exploration to final composition, this approach allows us to craft custom music quickly, adapt it to different cuts or formats, and stay flexible without compromising emotional intent. This opens up new possibilities for brands and storytellers looking for bespoke sound at scale. Grateful to be part of the journey in bringing this heartfelt piece to life. It's a reminder that ADHD isn’t a flaw, but a different way of thinking, creating, and experiencing the world. Former Creative Team from BBDO Singapore Creative Chairman: Tay Guan Hin Associate CD: Amanda Ler & Kevin Ho Executive Producers: Moonlake Lee & Zainuldin Zainol Director: Milo Yeo Producer: Shakirin Shah Cinematographer: Jonan Liang Camera Assistant: Ryan Thanakan Yong Gaffer: Slack Ng Jr. Grip: Leon Sia Rui Shen & Jiaer Low Make Up Artist: Jo Ng PA: Yap Jia Min, Chow Darren Editor: Isaac Samuel Wong Colourist: Shakirin Shah Music: Chow Darren, Isaac Samuel Wong Audio Mix: David Ong

Another episode we had the honour to produce for Great Eastern Singapore; telling the story of Eugene, a father who wanted to give his children the confidence and support to chase their own paths. Grateful to be part of a film that celebrates every parent’s love and foresight. ❤️ Agency: BLKJHavas

A project we had the honour to produce for Great Eastern Singapore — telling the story of James, a music teacher who found strength, love, and purpose even in the face of life’s toughest challenges. Grateful to be part of a film that reminds us what truly matters. ❤️🎬 Agency: BLKJ Havas

The Price is What? — where the juniors put their guessing skills to the test! We got them to figure out which water is pricey 💸and which one is cheap💧... but do they think the price really matters?👀🤣 We had so much fun filming this episode as part of our special social media series with Great Eastern Juniors, designed to make financial literacy fun, simple, and totally kid-approved!🧳✨ Agency: BLKJHavas

We had an absolute blast working on this special social media series with Great Eastern Juniors, where kids take on the challenge of guessing insurance terms. 🤯💬 In this episode, two young stars try to crack the word “underwriting” and their guesses will leave you laughing and learning at the same time. 👧👦✨ It’s part of a fun and educational campaign to simplify financial literacy and bring the world of insurance to life for the next generation, through the eyes (and imagination!) of kids. 💼❤️ More episodes here: https://www.youtube.com/@greateasternjuniorssingapore/shorts Agency: BLKJHavas

Here’s Part 2 of the video we created for Synapxe’s SG60 campaign 🎬 From the community green to the screen, this film captures the spirit of possibility: ageing not as decline, but as living fully with innovation and purpose. 🌿💡 Agency: BLKJHavas

Proud to have brought this story to life for Synapxe’s SG60 campaign 🎬✨ This is just Part 1 - We asked children a big question: “What do you want to do when you grow old?” and their heartfelt answers re-imagine ageing in the most inspiring way. 👦👧✨ Agency: BLKJHavas

See how H3 Geospatial Technologies supports the marine offshore industry with their specialised equipment and unique skillsets - and how they have leveraged on the Career Conversion Programme (CCP) to develop their employees in this niche industry.

See how Roche Singapore Technical Operations were able to diversify their talent pool with the help of Workforce Singapore's Career Conversion Programme by reskilling a mid-career switcher to gain a unique Manufacturing Biotechnologist in their ranks.

Had the amazing opportunity to produce this corporate video for Workforce Advancement Federation featuring Hub & Port Services Pte Ltd, a leading international consolidator and CTS operator managing both international and domestic cargo. 🚢🚚📦 From capturing their seamless logistics operations to showcasing the precision and coordination behind their services, we crafted a visual narrative that highlights their impact in the global cargo movement industry. 🤩